Mossimo Giannulli founded the company Mossimo 1986 on Balboa Island, Newport Beach, California. The first year of operation the company earned $1 million, and then made $4 million the next year. In the year 1991, Mr. Giannulli expanded the line by adding sweaters, knits and sweatshirts. The following year the line grew even more by introducing tailored suits for men and women's clothing.Within just eight years after its the company's establishment, Mr. Giannulli's company Mossimo Inc. became a multimillion-dollar lifestyle, clothing, and accessories business. In the next few years, it began trading its stocks on the New York Stock Exchange. Mossimo was the first person to trade on the largest market in the world. However, his earnings fell and Mossimo was not equipped to keep pace with the market. Giannulli Mossimo was of the opinion that the business was not functioning at its peak due to a lack of technology. So, in order to benefit from the latest technology, he made the decision to merge the company with one of the largest companies in the textile business, Target Stores. On March 28, 2000, Mossimo announced a multi-product licensing agreement with Target Stores, for $27.8 million. Six years later, he sold his company to Iconix Brand Group.
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